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Hi, I’m Armin. I build the whole thing.

Archii is my software studio in Hove. When you work with Archii, you work with me: the person who designs it, builds it, launches it and answers your email about it.

Why I built my own products first

How can you ask someone to trust you with their app if you’ve never put one on the App Store? So before taking on client work, I built and launched my own: an iPhone app, a Shopify app, an AI receptionist and a full management platform.

Each one taught me something you can’t learn from a tutorial: how long things really take, what Apple and Shopify reviewers look for, how phone numbers are regulated, how to keep money calculations right to the penny. All of that goes into your project.

Why one person

Most agencies put layers between you and the people building your software: account managers, project managers, offshore teams. Every layer adds cost and loses detail. With Archii there’s one conversation, with the person who actually knows how your software works.

Design first

I start with how the software should feel to use, then work backwards to the engineering. It’s the opposite of how most business software gets made, and it’s why mine doesn’t look like everyone else’s.

The company

Archii Ltd is registered in England and Wales (company number 17285683) and with the Information Commissioner’s Office (ZC198766). Based in Hove, working with businesses across the UK.

Taking on new projects

Let’s talk about your project.

Tell me what’s slowing your business down, or the app you can’t stop thinking about. I’ll reply within one working day with honest next steps, even if that’s “you don’t need custom software”.