Plenty of software works.
Very little of it is worth looking at.
We build products for markets full of tools that are technically fine and completely forgettable.
Then we make ours the one people choose because of how it feels to use.
Every product below is designed, built and run by us in Hove.
What we've built
Five products. Different markets, same standard.
Monshi
The receptionist that answers when you can't. AI phone answering for UK small businesses, with real numbers, real transcripts and no hold music.
SmartCard
A business card that never goes out of date. Engraved wood and carbon fibre, an NFC chip inside, and a profile you can change forever.
→ /SmartCard
Wishlist
Let shoppers save what they love. A Wishlist app for Shopify that looks like part of your theme, not part of an app store.
→ Shopify App Store
Configurator
See it in your room before you buy it.
3D and AR product configuration for Shopify stores.
→ Case study
Subscriptions
Recurring orders, handled properly.
Subscription management for Shopify merchants.
→ Shopify App Store
The one
you can
hold
SmartCard is our first physical product. Real bamboo, walnut, cherry and carbon fibre, engraved to order and posted the same day.
Tap it on any phone and your profile opens instantly.
Change your job, your number, your company — every card you've ever handed out updates itself.
Design first
We start with how it should feel, then work backwards to the engineering. It's the opposite of how most software gets made, and it's why ours doesn't look like everyone else's.
Built to ship
Small team, no layers.
The person who designs
it is the person who builds it
and the person who answers
your email about it.
Run properly
ICO registered,
GDPR compliant,
UK hosted where it matters.
The unglamorous parts done right.
Got something harder?
We take on a small number of client projects each year — usually the ones other people have said no to. Shopify apps, iOS apps, AI integrations, and the awkward bits in between.
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