Software for the problem you actually have.
I don’t sell templates or packages. You bring the problem, I design and build the software that solves it, on whichever platforms it needs.
iPhone and iPad apps
Native Swift apps designed for iOS, with Apple Wallet passes, widgets, NFC and App Clips when they help. I take them through App Store review and keep them updated.
Web platforms and internal systems
The system your team runs the business on: customers, bookings, money, files and permissions in one place, instead of spreadsheets and WhatsApp groups.
Shopify apps and store integrations
Public or private Shopify apps, checkout and storefront extensions, and connections between Shopify and the rest of your business.
AI phone answering and automation
AI that answers calls on UK numbers, deals with common questions, takes messages and hands over to a person when it should. Plus the automations behind it.
When custom software is worth it.
Off-the-shelf tools force you to work their way. Custom software works your way.
One system that does what you need can replace a stack of subscriptions and copy-pasting.
If customers will judge you by your app, it needs to be designed, not assembled.
Not a good fit: if an existing tool already does 90% of what you need, I’ll tell you to use it.
Have a problem software could solve?
Tell me what’s slowing your business down, or the app you can’t stop thinking about. I’ll reply within one working day with honest next steps, even if that’s “you don’t need custom software”.